Export Development Canada (EDC)
EDC is Canada’s export credit agency, providing financing and insurance solutions locally and around the world to help Canadian companies of any size respond to international business opportunities. As a profitable Crown corporation that operates on commercial principles, EDC works together with private- and public-sector financial institutions to create greater capacity for Canadian companies to engage in trade and investment.
Mortimer Marketing Group has worked with the EDC marketing team to refresh the EDC brand and apply the brand guidelines to all marketing collateral templates and advertising. This resulted in a fresh look for over 100 marketing templates, from business cards to email signatures to power points.
Mortimer Marketing Group managed the process, beginning with an original concept, assessing RFPs, selecting and working with an agency and finally, implementing the new branding elements in an orderly and staggered fashion.
Mortimer Marketing Group worked extensively on the planning, pre-production and production videos for Valiant, AV&R, Nexterra and Ostara. To learn more, visit https://www.edc.ca/EN/Knowledge-Centre/Success-Stories/Pages/default.aspx
Mortimer Marketing Group has help extend the reach of EDC by developing a partnership strategy. Once the strategy was in place, Mortimer Marketing Group guided EDC through tactical implementation of the marketing plan.
Today, EDC’s message is broadcast and promoted via its many partners, using guest posts on partner blogs and regular video features.