Identify and Develop Strategic Alliances with relevant business organizations.
- Developed global alliance between Air Canada (passenger and cargo sales organizations) and Export Development Canada (EDC) that aligned the domestic and international sales teams for collaboration.
Outcome: Developed global program to align the AC and EDC sales organizations to provides referrals and introductions to each other, key event invites, regional meetings
- Connect AC and AC Cargo to Global Affairs Canada and the Trade Commissioner Service
Outcome: Developed approach to engage with TCS on global basis
- Connected Air Canada to Canadian Chamber of Commerce (CCC)
Outcome: Developed national program to elevate AC to national airline provider to the Canadian Chamber of Commerce (CCC), representing 450 local Canadian Chambers with a total membership of 200,000 Canadian companies, mostly SME
Importers ane Exporters of Canada (IE Canada) partnership.