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Identify and Develop Strategic Alliances with relevant business organizations.

  • Developed global alliance between Air Canada (passenger and cargo sales organizations) and Export Development Canada (EDC) that aligned the domestic and international sales teams for collaboration. Outcome: Developed global program to align the AC and EDC sales organizations to provides referrals and introductions to each other, key event invites, regional meetings
  • Connect AC and AC Cargo to Global Affairs Canada and the Trade Commissioner Service Outcome: Developed approach to engage with TCS on global basis
  • Connected Air Canada to Canadian Chamber of Commerce (CCC) Outcome: Developed national program to elevate AC to national airline provider to the Canadian Chamber of Commerce (CCC), representing 450 local Canadian Chambers with a total membership of 200,000 Canadian companies, mostly SME Importers ane Exporters of Canada (IE Canada) partnership.