Mortimer Marketing Group launched the new OttawaGaels.ca, replacing their antiquated, third-party website with a fresh, interactive design. The Ottawa Gaels GAA (Gaelic Athletic Association) club was formed in 1975, almost 40 years ago. The club aims to promote Men’s, Ladies & Youth Gaelic Football, as well Irish culture in Ottawa and the National Capital Region. The Ottawa Gaels is a community of athletes and supporters that gather to celebrate and play this beautiful Irish sport.
Website Design and Development
OttawaGaels.ca was launched in 2014. The bold new look places the association’s maroon colour front and centre. The website features numerous pages sorted by team category, coming events, recent news and information about Irish culture and Gaelic football.
Mortimer Marketing Group has helped the Ottawa Gaels connect with its community in a way it had never been able to before.
The website is updated regularly with new content, supplied by Mortimer Marketing Group and active association volunteers.
In addition to the new OttawaGaels.ca, Mortimer Marketing Group has also helped the Gaels develop a consistent brand identity apparent in print materials, posters and business cards.
The Maroon colours worn by the club’s athletes in now the central colour in all marketing materials created for team events and recruitment efforts. Not only does the team enjoy a strong online presence, but they now benefit from increased visibility at community events around the National Capital Region.