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Mortimer Marketing Group was engaged by the Canadian Ski Patrol, a volunteer-based non profit association with 4,500 members serving over 230 ski resorts across Canada, to develop and implement a marketing strategy focused on supporting CSP objectives of member recruitment and retention as well as fundraising. The marketing plan included an audit of CSP social media activities and the development and implementation of a social media strategy.

The social media strategy has helped CSP to engage with their members and prospective members to increase their recruitment and retention efforts and with key stakeholders including donors and sponsors to increase financial support for the CSP.

Mortimer Marketing Group also provided guidance and production services for video marketing on social media to aid national fundraising campaigns.